The rumors were true: Facebook has decided that a rebranding is in order. The company has introduced a new corporate logo and brand strategy that it hopes will more clearly distinguish Facebook the company and its individual apps. There’s not much to say about the logo in question, as it’s just “Facebook” written in a a plain (if modern-looking) font. However, the new style theoretically makes the ownership clearer when you see “from Facebook” placed in products from Instagram, WhatsApp, Oculus and others.