The FTC Fosters Fake Reviews, Its Own Commissioners Say
Like much of the internet, online reviews are often fake. No matter the platform—Amazon, TripAdvisor, Yelp, or another—no matter the subject, where user reviews are public, fakery usually follows.The practice has surged in popularity in recent years as retailers scramble to capitalize on consumers’ love of ecommerce. Saoud Khalifah, CEO of the fraudulent-review tracking company…