The CEO concedes that the car purchasing decision, especially around Porsche is irrational and emotional. "It's not necessarily wanting and having to do everything you can do with a car. But knowing you could, it's something that gets people to engage with our brand," Zellmer said. In other words, you might not take your Taycan…

Back in my Brooklyn kitchen, I started the day by making Rise's shortbread cookie recipe. As they baked, I daydreamed about an around-the-world tour of upcycled beerstuffs. I'd start in New York for sustainable ice cream sandwiches, then head to Toronto for pine-and-citrus American Pale Ale and Dayton, Ohio, for a sour-tart Gose made from…

When I first saw the 12-ounce Impossible Burger package of raw faux beef, I was amazed at just how red and meat-like it looked. Beyond Meat, a brand that's been selling vegan meat alternatives in grocery stores for a number of years now, sells a similar 16-ounce package of Beyond Beef, but it isn't red…

World of Horror is borne of strange circumstances, which might explain why the game itself is so unsettling. It plays out in five short stories set in a seaside village in 1980s Japan, whose residents are falling into mass madness while eldritch monsters rise from the seas. Eerie chiptune music plays throughout the game, frantic…

This year, both sets of 6-series 4K televisions include quantum dot LED technology -- also used recently in Samsung and Vizio TVs -- to improve their color performance even further, and the 55-inch version has a few more local dimming LED zones than before. This year, its new TVs also support using an upcoming iPQ…

Welcome to a special legal-eagle edition of Replay, where we're running down the biggest (and most interesting) stories in games from the past week week that don't involve Apple Arcade, which we've covered elsewhere. Cue the Law & Order transition sound effect ... now.A Major Legal Battle Might Change the Way Digital Game Sales WorkFirst…

Thousands of workers from Amazon, Twitter, Google, Microsoft, Facebook, Square, and other tech companies are expected to walk out today as part of a worldwide climate change strike led by 16-year-old activist Greta Thunberg. After Amazon workers announced they were joining the demonstration last week, employees from other Silicon Valley firms began joining in. The…

The House antitrust subcommittee investigating Silicon Valley has already received plenty of tips from workers at tech firms, large and small, according to its chair, Representative David Cicilline (D-Rhode Island).“There’s a lot of information that we’ve been gathering that people have shared with the committee but haven’t done publicly because they’re fearful of economic retaliation,”…

Like Jeffrey Epstein, the deceased sex trafficker and child rapist, I was once in John Brockman’s circle of—well, he unfailingly called us “scientists,” though many in the group, a salon known as Edge, have zero training in hard science. The honorific had described Edge’s membership from the start, some 40 years ago, when a small…

It's great when you can combine two things you enjoy—like paddleboarding and spending time with your best furry friend. But what if you add a third great thing into the mix? What if you add some physics? In that case, someone is going to get soaked.That's what happens in this funny video. Check it out.…